Creative direction, art, design and strategy for brands operating at the intersection of culture, craft, and luxury.
Hi, I’m Lucas Caldana!
A Brazilian Italian strategist, creative & art director working across luxury, fashion, branding, culture, and design.
With over a decade of experience, my work spans brand strategy, product design and development, fashion design, graphic and motion design, photography, and film.
I’ve led and contributed to projects for international brands, cultural platforms, and premium ventures, working with global companies such as TikTok and Netflix, alongside European manufacturers and ateliers rooted in craftsmanship and heritage.
Guided by a deep understanding of luxury marketing, behavioural insight, and cultural systems, I translate abstract vision into structured systems and progressive thinking products.
My work aligns strategy, design, and emotion into cohesive brand ecosystems seeking long-term relevance.
CAPABILITIES
CAPABILITIES
Creative & Art Direction
Brand Strategy & Identity
Product and Fashion Design
Market Research
Creative & Art Direction
Brand Strategy & Identity
Product and Fashion Design
Market Research
Motion & Graphic Design
Photography and Film
Digital Design and Web
Motion & Graphic Design
Photography and Film
Digital Design and Web
Integrated Marketing Campaigns
Luxury, Beauty, and Wellness Marketing
Integrated Marketing Campaigns
Luxury, Beauty, and Wellness Marketing
CONTACT
CONTACT
Start a conversation
Start a conversation
If you’ve got a project or an idea in mind, I’d love to hear from you.
If you’ve got a project or an idea in mind, I’d love to hear from you.
Hi! I’m Lucas Caldana!
A Brazilian Italian strategist, creative & art director working across luxury, fashion, branding, culture, and design.
With over a decade of experience, my work spans brand strategy, product design and development, fashion design, graphic and motion design, photography, and film.
I’ve led and contributed to projects for international brands, cultural platforms, and premium ventures, working with global companies such as TikTok and Netflix, alongside European manufacturers and ateliers rooted in craftsmanship and heritage.
Guided by a deep understanding of luxury marketing, behavioural insight, and cultural systems, I translate abstract vision into structured systems and progressive thinking products.
My work aligns strategy, design, and emotion into cohesive brand ecosystems seeking long term relevance.
CAPABILITIES
Creative & Art Direction
Brand Strategy & Identity
Product and Fashion Design
Market Research
Creative & Art Direction
Brand Strategy & Identity
Product and Fashion Design
Market Research
Motion & Graphic Design
Photography and Film
Digital Design and Web
Motion & Graphic Design
Photography and Film
Digital Design and Web
Integrated Marketing Campaigns
Luxury, Beauty, and Wellness Marketing
Integrated Marketing Campaigns
Luxury, Beauty, and Wellness Marketing
CONTACT
start a conversation
If you’ve got a project or an idea in mind, I’d love to hear from you.